Importance of Typography in a Web Design

custom web portal development

Typography plays a crucial role in the custom web portal development of a company.  A talented graphic designer always likes to make its use for exploring the interaction with what it says and how it appears. Plus, he knows to walk the line between the verbal and visual language.

Those days are really gone when web designs were all about visual effects. The modern design era is more about typography where words speak louder than the graphics.

Why care about typography?

A designer who cares about the typography in a web design has to explain its importance. Color, font, and text; these all come together as a visual language to prove a brand distinct from others in the market. There’s particularly no need of new fonts, but some clients wish to keep a certain look of the web design unparalleled so they might create variations with the existing items or use some truly new fonts.

Invokes reactions and feelings:

Likewise, the tone of words affects the feelings or emotions of a person, visual language also conveys the feelings that the text alone can never do.  In fact, the same text can even be used to with different effects to invoke different moods.

The Power of a good typography:

A good typography always has the ability to enhance, create, and alter the meaning of any verbal language. Even more importantly, it takes the message to the next memorable and enjoyable level for the consumer. Although it is a never ending debate, the overall effect of typography cannot be ignored.


Secret of Designing a Memorable Logo Design Unveiled


In the world of countless logo designs, there are a few that are memorable like Coca Cola’s. The question that arises here is how a beverage’s icon turns into its global identification. There are two major reasons behind the success of this logo design. Firstly, it is one of the biggest brand around and secondly, it is simple.

While crafting a design, the agency providing web development services must consider these factors to add an element of memorability to a logo design.

  • Incorporate the mission of brand
  • Deliver the brand’s message to its audience

However, companies have potential and are ready to spend thousands of dollars on logo designs; it is not worthy enough until they are sure that the logo is attractive and memorable. As far as you thoroughly know the dynamics of logo design, crafting a memorable logo design is a breeze to you.

Advantages of a Memorable Logo Design:

Since a powerful logo design builds your brand’s strong image. Here are a few amongst them.

  1. Memorable logos are 13% more likely to get consumers’ attention.
  2. Memorable logos are 6% more likely to suggest that a company is more unique than others in its market.
  3. Memorable logo are 7% more likely to make targeted audience learn more about the brand.

Most importantly, association is the key to designing memorable logo designs. A designer needs to be alleviated from all the stress and other hollow emotions when assigned with an entirely creative design project.

Top Reasons for Designers Make Incredible Entrepreneurs


A big shout out for those who are designers. You might be doing a full-time job, but it doesn’t seem quite worthwhile. There are many other options like Freelance positions that designers enjoy completely with a range of additional benefits. But, somehow, he ends up exhausting. If you feel the same way, it is the right time to embark on something new and exciting.

Since, online business are growing and gaining popularity rapidly, virtual startups are favorably imperative in the digital era. The internet has connected the world so you can build a new web portal development company of your own for getting potentially a larger audience than any other firm.

Creating an online business has a number of advantages for designers. Here are some that we are sharing:

Cheap Startup:

However, the Internet is the easiest way for any digital startup. A domain name and web hosting are all that you require. Precisely, you can easily start up a “design studio” as a part-time job. In the early stages, your passion and time would be the biggest investments.

Selection of your Niche:

Though design work has a number of niches; stick to fashion, interior, graphic, and digital so your clientele can make advantage of your services. If you’re closely familiar with the workflow of graphic design, you may also know the industry encompasses the specialties like web apps, logo designs, business cards, websites, icons, and more; which are considered as the core needs of many niches.

Work and Advertise on Social:

When you start taking control of the work you do, it also builds your professional identity in the market. On the other hand, social media provides you with the tools to make an enormous community of followers and peers, which is ultimately the best way to engage with fans. It is no hard for a designer to run his own social media with creative content.

Things To Consider While Hiring A Competent Web Portal Design Firm

When you’re looking for a competent web design agency, you may face many hurdles in your way. Some portals sound obvious but still, it is quite hard to get your work done without any error. It has been seen so many times that if you’re not clear enough while making a request, it may lead to frustration, wasted time, and as well as money. You need to consider these quirky guidelines before assigning a project to any firm.

  1. Ensure the firm is skilled enough:

The most important thing that matters is the experience and reputation of the company in the industry. Undoubtedly everyone wants a unique design for their project, which requires a team who delivers a project on time and budget. Before hiring any web portal design company, make sure to view its portfolio, testimonials, and clients’ reviews. The company’s past work may help you to make the right decision wisely.

  1. Assurance of technical communication:

Make sure the firm communicates in a language that you can understand easily. However you’re not aware of functional linguistics, it is mandatory for them to make it comprehending enough for you. Regardless of their impressive portfolio and skills, weak communication may turn your entire task into something disastrous. Always prefer to have a clear and detailed discussion of your project’s subject.

  1. Expect services on large scale:

Some web portals are specialized in a few expertise, but some are all-rounders. Make sure to find if they’re providing some services that are already in line with the current market trends. The bespoke design and marketing services would help you upgrade overall business presence. Plus, try to build a lasting relationship with the professionals’ team, so you don’t have to worry if your project is in the right hands or not.

  1. Design with CMS:

When you have asked for their additional services, content management service is the one to keep on the top. It helps you update the website independently. Once you have found the service, it won’t allow you to ring the developer every day and request an update. Prefer CMS over a static HTML website without any second thought for the frequent business growth in future.

Although it is not an extensive list on the selection of a proficient company, the things would get easier if you consider these points while choosing the right web portal design company.